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Here we discuss in detail the basic steps for creating your brand from scratch, and we present several aspects, including how to enter the market and start an identity for your brand, pricing methods, discounts, and various marketing strategies, the advantage of competing in the market and e-commerce, and finally the trial launch and problem solving.

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Target group:

  1. Fashion designers.
  2. Fashion entrepreneurs.
  3. Fashion marketers.
  4. Specialists in business management of fashion projects.

What do you learn :

- What is a trademark

- Define your role

- Market size

- Consumer Analysis

- Competitor Analysis

- Preliminary project feasibility study

- Detailed study

- Marketing Study

- Technical study

- Study other aspects

- Business Plan

- Building brand identity

- Steps to start a brand

- Pricing and discounts policy and strategies

- Marketing, promotion and advertising process

- Competitive advantage


What you need to get started:

- Passion for learning and knowledge

Your desire to take your dream of launching a brand seriously


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Nafissa Bakour

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